| course name: | Apple Sales Skills Foundations |
|---|---|
| code: | ASSF08 |
| description: | This one-day cours explores how to sell, and shows how proven sales methods are successfully applied to sales in a retail environment. The course begins with techniques for greeting customers, covers each step of the sales process, and concludes the day with successful methods for closing the sale. Sales people attending learn by doing in the interactive approach used in the course. They’ll be presented with methods and techniques, see how these can be valuable, have opportunities to practice them in small groups, and receive feedback from their peers and instructor. |
| prerequisites: | Each person should have a good knowledge of Apple as a company and the Apple product portfolio. |
| target audience: | Any individual who sells or advocates Apple solutions in a consumer sales context is qualified to attend. |
| subjects: | The goal is to ensure that any individual working in the channel has a set of sales skills and techniques that make it possible to sell Apple's products and services in the best possible way. Participants will learn how to recognize the different steps of the sales process, even in the abbreviated format of a fast-paced retail environment, and learn techniques for moving from one stage to another. Most importantly they’ll learn how to actively listen to their customers and practise the core skills required at each stage, including discovering real customer needs through efficient questioning and listening skills. They’ll practise how to present a solution and discuss benefits that match up to real customer needs and handling objections that may arise. And finally, they’ll learn how to identify signals that indicate a customer is ready to buy, and how to successfully transition to the closing step and make the sale. |
| length: | 1 day |
| price: | € 425 excluding VAT |
| agenda: | Please contact the training coordinator at |
