course name: HP Imaging and Printing Fundamental Sales (97020)
code: 00097020
description: Presentations and workshops in conjunction with an interactive approach impart basic knowledge about the complete image and printing product and solution portfolio. Focusing on technologies and their respective advantages drives you to discover the value proposition HP delivers to the customers from a client and sales perspective.

The structure of the course comprises crucial sales knowledge and approaches as well as technology related sessions. Participants will learn how HP helps to win deals by offering appropriate solutions.
prerequisites: At least 6 months experience in the computer industry.
target audience: Sales engineers.
subjects: Distinguish the specific needs and concerns of each of the decision makers within a typical SMB company, understand the business trends influencing imaging and printing, and relate to/convey the value propositions HP provides to the market.

Realize how the different HP products, supplies and services form an integrated solution.

Understand the HP solution and technology strategies and the current portfolio of IPG products and solutions.

Support and grow customers according to their business challenges with the appopriate HP IPG solution.

This training includes the HP certification exam.
length: 1 day
price: € 450 excluding VAT
agenda: Please contact the training coordinator at