| course name: | HP Imaging and Printing Supplies Sales Training (391943) |
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| code: | 00391943 |
| description: | This training explains the supplies market and HP's value propositions for HP original supplies, covering the relation between hardware and supplies - from a system and market perspective, as well as the target customers and its specific needs and perceived values. Furthermore the training imparts extensive knowledge to explain and present the functioning of HP supplies and the related advantages, as well as recycling and supplies software tools. In order to give a complete picture of the supplies market the supplies competition and counterfeit products are discussed briefly. After laying the foundations the training teaches how to tailor the complex supplies messaging for the main customer segments in order to support an efficient and profitable sale. This training will be a mix presentations, group discussions and workshops. |
| prerequisites: | At least six months experience in the computer industry |
| target audience: | Sales and Marketing Representatives, Key Accounts Managers and Sales Consultant |
| subjects: | Supplies market and understand the target customers Value propositions, underlying technologies and tools of HP Original Supplies Differentiators between HP and its supplies competitors Supplies messaging for different target customers Supplies sales as a sustainable source of revenue |
| length: | 1 day |
| price: | € 475 excluding VAT |
| agenda: | Please contact the training coordinator at |
